https://ec.europa.eu/commission/presscorner/detail/en/ip_25_831
Šoreiz @DiviViens man padeva ziņu, ka jāauzcep tēma par to, ka uz miesnieka bluķa ir tikusi Star Stable Entertainment AB ar spēli Star Stable Online. Tieši ar tādām mums labi pazīstamām biznesa praksēm kā:
- direct appeals to children in the advertisements, urging them to buy, or persuade adults to buy for them, in-game currency or items;
- the use of pressuring techniques such as ‘purchase through time-limited practices’ to unduly influence children to purchase in-game virtual currency or in-game content;
- a lack of clear and transparent information, adapted to children, about buying and using in-game virtual currency, leading consumers to spend more than they intend to;
- failure by the company to ensure that the influencers promoting their products clearly disclose commercial content and do not unduly influence children with their marketing techniques.
Tālāk runa iet par to, ka tiek publicētas vadlīnijas ar mērķi sekmēt cauredzamību un godīgumu tiešsaistes spēļu industrijā.
Key principles for trustworthy online gaming environment
The CPC Network, coordinated by the European Commission, is publishing a set of guidelines today to promote transparency and fairness in the online gaming industry’s use of virtual currencies. The key principles outline the minimum requirements for the purchase and use of virtual currencies, including:
- clear and transparent pricing and pre-contractual information;
- avoiding practices hiding the costs of in-game digital content and services, as well as practices forcing consumers to purchase virtual currency;
- respect of consumers’ right of withdrawal;
- respecting consumer vulnerabilities, in particular when it comes to children;
The key principles published today address concerns raised by the European Consumer Organisation (BEUC). They will help create a safer, more transparent experience for players. The European Commission will be hosting a workshop where gaming companies operating in the EU will be encouraged to present concrete steps, they will take to implement these key principles. The CPC Network will monitor progress and may take further actions if harmful practices continue.
Daži izgriezumi no vadlīnijām:
Izskatās jau neslikti priekš mums, patērētājiem. Es tik nezinu cik lieli zobi ir tādām vadlīnijām, preses relīzē iet runa par kompāniju mudināšanu stādīt priekšā konkrētus soļus šo vadlīniju ieviešanā. Nav ne jausmas cik lieli zobi ir vārdam “mudināšana” Eiropas līmenī. :D